My top 12 best things in 2014

Here’s all good stuff I captured in 2014.

1. BOOK: Predictably Irrational: The Hidden Forces that Shape Our Decisions

Predictably_Irrational_Revised_and_Expanded_Edition_Dan_Ariely_Book

It pointed out how humans behave. Experiments conducted over the past few years that show basically the same pattern: we humans behave irrationally, but predictably. You can scan this book through reviews (example: http://www.discardedimage.com/?p=632)

2. MOTIVATIONAL CLIP: The secret of life – Steve Jobs

When you grow up, you tend to get told the world is the way that it is, your life is just to live your life inside the world and try not to bash into the walls too much. But that’s a very limited life. Life can be much broader, once you discover one simple fact. And that is that everything around you that you call life was made up by people that are no smarter than you. And you can change it. You can influence it. You can build your own things, that other people can use. It’s to shake off this erroneous notion that life is just there, and you’re just gonna live in it, versus embrace it. Change it’ Improve it. Make your mark upon it. And once you learn that, you’ll never be the same again.

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A story of designer

One of my colleagues, who I have a chance to work with in a pitching campaign on digital, doesn’t care who the target consumer is, what story we will tell them. He does care the channel he can pick up to deliver too much information. He often seems to think more is best. He makes me remind a web designer, who asks me about learning HTML at the time after he completely got photoshop, illustrator skills. He knows the color, icon he should use, be conscious of difference between the good and the bad layout design. But he hasn’t yet developed a strong desire to know deeply principle of designing website such as Fitts’s law, Pareto principle, eye tracking etc. Instead, he thinks HTML will help him get more opportunities in design job. Continue reading